Louis Vuitton, which last month raised prices by 12% in?Japan, has imposed similar increases on non-leather handbags in its main markets since the start of the year Celine luggage bags.
LV lifted prices on bags such as the and NeverFull by about 10 percent in the euro region,?Antoine Belge paul smith holdall bags, an HSBC analyst, said today in a note to clients.
Vuitton raised prices by at least 10 percent in the U.K. and U.S., and by 5 percent to 10 percent in Asian markets including China, Hong Kong,?Taiwan?and Singapore.
Vuitton’s price increase in Japan, the biggest ever by the brand in the country, was taken to offset the impact of the yen’s slide on sales, the company said Feb. 20.
In addition to protecting margins, the “price increases must be seen, in our view, as a means to accelerate LV’s repositioning towards more leather,” Belge wrote air max 90.
The decision will probably weigh on the number of items sold, though it’s “the right thing for brand equity longer term.”
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